With real-time data, operations formerly managed day-to-day or week-to-week can be made hourly or in real-time.
Examples: price and inventory adjustments in retail, hospitality, and travel.
Most IT departments aspire to a single-platform data strategy to achieve business-driven goals, and to bring all of their data together to succeed.

THE RESULT: Data management technologies that actually drive, rather than curtail, business innovation.